Epsilon Study shows mail remains the most trusted among consumers. According to the study, 36% of US consumers said direct mail is their channel of choice to receive marketing information in many categories, including financial services information.

20% increased campaign payback by combining direct mail with another marketing activity. - Brand Science

18-34 year olds prefer to learn about marketing offers via postal mail rather than online sources. - National Survey Research from ICOM said Lisa Formica, President of FMI.

53% of 18-24 year olds visited a web site after receiving a promotional direct mail piece. - Brand Science

14% portion of catalog purchases who obtained their merchandise via mail.

2.95% redemption rate of coupons sent with sample.
2.28% redemption rate of coupons sent without sample.

Method of contact preferred by consumers:
76%= Regular Mail
8%= E Mail
7%=Telephone
6%=In Person Visit
3%=No Answer

Percentage of sales from paper catalogs vs. website:
Catalogs=80%, Website=20%

Case Study: UK's average response rates:
11.3%=Direct mail to consumers
9.9%=Direct mail to business
15% filter mail before passing on to managers
66% of managers open it and filters 80%
6.5%=door drops

Airline TV commercials and direct mail packs program:
Program-brochure in mail package incorporated a frame from TV commercial and free flight bag as an incentive for booking.

Result-demonstrated benefits of integrated multimedia campaign.

• 67% recalled the TV commercial for those who received mailing.
• 9% recalled the TV commercial for those who did not receive mailing.
• Brand preference increased significantly in group recalling mailing by 27% of them voting airline as 1st choice.
• Brand preference only increased by 1% in group who did not receive mailing.

  Rental Car-via Peppers & Rogers:
  20% of all American adults rent a car at least 1 time a year
  5% rent a car >1 time a year
  .2% rent a car >10 times a year
  1% of customers provide car rental companies with 25% of business

  Brands & Profits by David Ogilvy
  <10% of households derive most of a brands profits.
  <20% of the most valuable consumers rarely have dominant brand.
  <80% of brand volume is bought by consumers who don't count or care.
  NOTE by communicating directly with your best consumers, you can increase their purchase as much as 40%