Tom Kubinski
Printing Consultant
Direct: 612-278-1568
Fax: 612-334-5879
Cell: 612-760-3700
1109 Zane Avenue North
Minneapolis, MN. 55422
Phone: 612-375-1150
Fax: 612-334-5879
Toll Free: 1-800-230-2828

Branding - 22 Laws Of
Brand Warfare
Clear Dry Ink
Creative Coatings Techniques
Desktop Techniques
Digital Printing - Variable Data or Business Development
Direct Mail Raise Response, Lower Costs
FSC Certification
In House Mailing Capabilities
Ink Tour—Everything you wanted to know
Marketing More Effectively
Paper Mill Tour - Coated
Paper Mill Tour - Uncoated
Picking the Right Paper and Substrate
PDF Formats
PDF Info & Quark vs. InDesign
PODi - Digital Print Success Story
Postal Changes, Mailing Requirements & Rates
Press Check Tips
PURL - Avoid Dog House Campaign
QR Codes
Save Disk Space
Social Media -- The Basics
Social Media vs. Print
Top File Issues
UV Burn
Ways to Save Money
What Sets Shapco Apart?
Why Print in a Down Market?
Why Work With TK?

March 2010 TK's Korner
FSC Certification

FSC Certification (Forest Stewardship Council)

Sexton Printing, Inc.
successfully completed FSC COC certification in 2007.

If you are like John, my client in the manufacturing industry, you will want to know more about FSC:

  1. What is it?
  2. What does it mean?
  3. Who is FSC certified?
  4. Plus, even more information!
FSC is a global benchmark for responsible forest management and its counterparts - SFI, PEFC, CSA-SFM; who generally seek to ensure that wood based products meet prescribed SUSTAINABLE standards from the forest to the consumer.

Sustainability is the ability to provide for the needs of the worlds current population without damaging the ability of future generations to provide for themselves. Or, the ability to be carried out over and over without negative environmental effects or impossibly high costs to anyone involved.



CSA-SFM Canadian Standards Association Sustainable Forest Management Program

See more about FSC

Forest Landowners initiate the certification process voluntarily. Once engaged, certifiers and landowners enter a contractual relationship to evaluate the forest against FSC Standards.
°NOTE: FSC standards vary according to the forest's location and landowners whose forest operations pass the assessment may elect to sign a FSC certification contract, which requires annual audits and a full assessment every5 years.

Chain of Custody:
Use of a FSC trademark or any Forest Stewardship Council reference requires that a product manufactured from pulp or paper MUST originate from wood logged in a FSC certified forest.
Also, a paper mill, manufacturer, paper merchant, printer and distributor with FSC Custody (COC) certification MUST handle it.

The main objective is to ensure that FSC Certified material is tracked through the supply chain between operations and production processes within guidelines.

FSC COC Requirements:
An auditor will verify that a facility (like Sexton Printing), has a control system in place to identify eligible sources for our product range and to prevent FSC certified or reclaimed material from getting mixed with materials from forests where there is a social conflict, and from uncertified high conservation value forests where genetically modified organisms are used.

WHO IS FSC certified:
Sexton Printing became one of the 1,032 certified US companies according to the September 2007 FSC data.

10 Principles of FSC certification:
All FSC certified forests throughout the world MUST meet 10 principles and 57 criteria that address legal issues, indigenous rights, labor rights, multiple benefits and environmental impacts surrounding forest management.

  1. Compliance with laws and FSC principles
  2. Tenure and use rights and responsibilities
  3. Indigenous people rights
  4. Community relations and workers rights
  5. Benefits from the forest
  6. Environmental impact
  7. Management plan
  8. Monitoring and assessment
  9. Maintenance of high conservation value forests
  10. Plantations
The Right Logo for the job:
Here are the main FSC logos plus a few others for you to review.

°NOTE: Be sure to build some extra time into your production schedule when you want to include these logos on your job. The FSC has 5 variations and are very strict with usage rules.

You MUST use a FSC certified printer (like Sexton) in order to carry the FSC logo or lanquage.

Look for the FSC logo (Click to enlarge, 1.2 mb .pdf)

The right logo (Click to enlarge, 2.4 mb .pdf)

Some FSC Certified Papers for you to consider:
You are probably asking what papers are FSC certified right now. Here are a few for you to consider, keep in mind there are others. (Be careful with foreign grades, there have been reports of some saying they are that aren't)

Here are a few of the FSC papers available for consideration. It by no means is all of them. Just trying to give you some options to look into up front. Call me for more if you need them.

Here's a chart showing which grades at Neenah Paper are FSC Certified as well as all the other certifications and eco benefits we carry.

Neenah Papers that are FSC Certified (click to enlarge, 2 mb .pdf)

Tri Cert Products (Click to enlarge, 1.2 mb .pdf)

This is a lot of info!

Hopefully it has been helpful and has given you a better understanding of FSC certification and why Sexton Printing decided to become one of the approved printers.

If you have a production issue not discussed above that you would like me to address, or a project that needs to be looked at, please give me a call or send me an email. I will do whatever it takes to ensure you get the best value for every marketing dollar invested.

Other issues of TK's Korner that you may find of interest:

Creative Coatings Techniques

Ink Tour

Picking the Right Paper

Press Check Tips


Desktop Techniques

Ways to Save Money

Why Work With TK?

You can also check out my profile, join my network and view more client comments on LinkedIn at:

Referrals are greatly appreciated. If you know someone who I should contact, please let me know.

If you would like to join me on one of our upcoming tours, if there is something that you would like me to address, or if you know of someone who might like to receive TK's Korner, please let me know via e-mail at or phone.

Take care and have a great day!

Tom Kubinski, Printing Consultant

Printing Consultant Who Helps You Make Good Impressions
Direct: 612-278-1568
Cell: 612-760-3700

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