Lester Wunderman-seen as "Father" of direct mail
David Ogilvy-developed new advertising discipline, direct marketing
Seth Godin-launched concept of Permission Marketing vs interruption marketing.
Don Peppers-introduced term one-to one marketing in 1993 and is recognized as the leading authority on customer based business strategy
Magazine-"Return on Investment" from Peppers & Rogers
1 to 1 case studies, business models, trends. Visit www.1to1media.com
USPS-designing letters in reply mail
-Quick service guide
-Direct mail by the numbers-case studies, stats, etc.
Sappi-Desinging for Digital-visit www.gain.net
Daniel DeJan-National print & creative specialist from Sappi Fine Papers
Sappi Fine Paper North America's "Life With Print" industry research through 11 sources found the following:
New Page-Response Project Case Study