Targets:

4 kinds of Customers: via Don Peppers

A) Prospects-seductive, engaging

B) Customers-once become, change our voice, we got their back

C) Loyal Customers-increase share, spend more $, refer me toÉ

D) Former Customers-if fail

Young Readers: "Young consumers are more likely to read and respond to printed materials such as flyers, circulars, catalogs and newsletters that reach them through the mail"

12 to 25 years old: Best way to contact them is through text messaging.  See our ad or commercial-date, time, vehicle