 
Tom Kubinski Sheila Stai www.sextonprinting.com
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10 WAYS Sexton Printing HELPS YOU Maximize Efficiencies in Your Mailings:
Meeting growing postal challenges
while providing
added control and convenience encouraged Sexton
Printing to work closely with
customers and the Post Office to develop effective mail distribution
strategies aimed at getting materials delivered quickly and cost effectively.
As
a result, you, the mailer, need to take a more comprehensive look at
your objectives, considering
everything from the date a printed piece needs to arrive at its final
destination to mailing frequency and format issues. Sexton Printing has been involved with mailing in many aspects for over 20 years. Our niche has always been and continues to be in publications, periodicals and direct mail. We take a consultative and comprehensive
approach TO
EACH ONE OF OUR CUSTOMERS COMMUNICATION NEEDS
with an emphasis on proper DESIGN
FOR PRINTING, as well
as MAILING
REQUIREMENTS. In addition,
we will evaluate the integrity of your list, checking for problems such
as improper address formatting that can negatively affect mail processing.
One particular win-win situation,
has been with a new client who had been doing the same mailing with
another printing company for the previous two years. We suggested going
to a heavier weight stock for a cost of $1000 more in paper that yielded
a savings of $3000 in postage. Mail
reclassification continues to reward automation compatible mail with
discounts that are intended to compensate mailers for their preparation investments. (Mail not conforming to automation standards
pays a premium or surcharge.) ADDRESS QUALITY STANDARDS:
LET'S RECAP SOME OF THE OLD AND NEW REQUIREMENTS:
STILL CONFUSED? DON'T WORRY... Sexton Printing offers complete in-house mailing services, and we're in compliance with the rules and regulations of reclassification. Most important, we're fully committed
to helping your organization develop an effective strategy to reduce
mailing costs and speed delivery. We'll maximize your presort discounts
through our PAVE and CASS certified software, then go several steps
beyond to ensure you gain all the postal advantages possible. When sending files to Sexton Printing via email, address them to maillist@sextonprinting.com. Please be sure to include the following for faster and more accurate processing:
NOTE: We do have a processing form that asks for more in-depth instructions for those projects that you feel needs to be further detailed. I have included below some scanned charts of various envelopes along with their names, sizes etc. This may assist you with future projects and the inserted material sizing.  Click for larger version
Other issues of TK's Korners that may be of interest to you:
Hope this helps and stay tuned for the next issue of TK's Korner. You never know what might be covered! If you have a production issue not discussed above that you would like me to address, or a project that needs to be looked at, please give me a call or send me an email. I will do whatever it takes to ensure you get the best value for every marketing dollar invested. You can also check out my profile, join my network and view more client comments on LinkedIn at: http://www.linkedin.com/in/tomkubinski Referrals are greatly appreciated, if you know someone I could help, or who might like to receive TK's Korner, please let me know. Take care and have a great day! Successfully,
(PS: If you'd like, Go to http://www.sextonprinting.com/ Make sure to
check out other issues of TK's Korner!
Print & Media Buyer Magazine, Winter issue 2007
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Often the solution is not any single
action, but a relentless pursuit of many small improvements along the
process that make a big difference in costs, efficiencies and speed
of delivery. Today the price of mailing magazines, journals, newsletters, catalogs and
other printed materials can significantly affect an organization's bottom
line. 
