TKs Korner Masthead

March 2017

 

Using Desktop Techniques to Your Advantage

 

 

In this month’s issue, I’d like to provide some helpful ideas on specific desktop techniques and help you better understand what works versus what doesn’t.

 

 

CREATING DROP SHADOWS

 

There are unlimited ways to create drop shadows (and vignettes), but I would like to guide you to more favorable techniques. When you create a drop shadow in the CMYK mode in Adobe® Photoshop®, you might want to consider using just black instead of all 4 colors. The CMYK gives you a little richer look, but any shift in cyan, magenta or yellow can cause the drop shadow to take on the color that has been increased. For example, if magenta is increased by 3%-5%, the shadow will look a little warm (reddish gray). This would happen if your other process images on press require a give and take, which makes all other elements follow. By using black only, you are able to have a much softer drop shadow, as well as the ability to feather it out with a noticeably softer edge.

 

Other applications now have the capability to create drop shadows around elements and type. Most of them create drop shadows by generating a raster grayscale image. One of the things to look for is the resolution of the drop shadow image. In the latest version of QuarkXPress® you can control the raster settings by editing an Output Styles Transparency Options. Adobe® InDesign® lets you control the raster settings by editing or creating a new Transparency Flattener Preset.

 

CREATING VIGNETTES (or Gradients)

 

Vignettes (gradient blends) have been huge headaches in the past. Strange patterns, banding and hard breaks were some of the more common issues. These were primarily due to the limitation of the Postscript language — in its ability to produce only 256 levels of gray. To overcome these problems Sexton came up with some workarounds such as creating the vignette in Adobe® Photoshop® and adding “noise” or “blurring” effect. But, since Sexton installed in the Kodak Prinergy PDF workflow in 1999 (which is based on Adobe PDF Print Engine), those pesky workarounds are no longer necessary. Now when you create a vignette in Adobe® Illustrator®, QuarkXPress® or Adobe® InDesign®, Prinergy will use “smooth shading” to produce better and more efficient vignettes. Smooth shading reduces banding by having 4,096 levels of each colorant in gradient fills.

 

When creating a vignette, keep in mind the size of the area you are creating it in. For example, with a starting point of 100% color blending to 0% color, a vignette created in a small area will most likely have banding occur, no matter what one does. But, the same starting point and ending point of color will have a much smoother appearance if the gradient is created in a larger area — allowing space for the blending to occur.

If you have any questions, please give me a call so that we can address any concerns up front, which will save time, money and headaches!

 

CREATING RICH BLACKS

 

There are many designs that require a large area of black. In order to achieve a nice, dark, rich looking black we need to pump a lot of black ink onto the printed sheet. This can cause many undesirable results: Process photos, duotones and halftones can end up looking muddy, heavy or plugged. Or, if we do not pump up the black ink, we are left with light, muddy or dull black colors, images and type. Creating a “rich black” can solve a lot of these issues up front. If the project is printing CMYK there are options available:

 

1. Create a “rich black” color by using a formula of 40% cyan, 30% magenta, 30% yellow and 100% black. Simply add a color swatch to your software color palette, using the name Rich Black and using this CMYK formula. Then, select those heavy areas of black and designate the “rich black” color swatch. (NOTE: It is not recommended that “rich black” be applied to large amounts of copy. Use 100% black for type.)

 

2. If there is an open ink unit on the press you can have a double hit of black ink in the desired area, which would provide a deep black color.

 

3. Or, you can add 30% magenta (for a warm black), or 30% cyan (for a cool black) under the black. You can also use this philosophy with a two-color job by adding 30% of the spot color under the black. (NOTE Please contact me when these situations arise so I may consult you on which option would be best as well as what areas we should address.)

 

OUTLINING IMAGES

 

In Adobe® Photoshop® you will use the Pen Tool, which is a similar tool in many of your favorite drawing programs. Before outlining it is best to view your image at a 200%+ magnification. With the Pen Tool start by clicking 2 to 3 pixels into the image area you are outlining. This will assure that you will not have any of the image background showing. If you are going to delete the background to white, make your selection after you have saved your working path and feather it 2 pixels. This will provide you with a softer edge. Sometimes images will have cast from the background or surrounding area. You can remove this by cloning it out or by using the sponge tool with the desaturate option and adjusting the pressure and brush size.

 

For more information, visit the official Adobe® Photoshop® homepage at http://www.adobe.com/products/photoshop/family/

 

I hope these recommendations for desktop techniques has helped. Remember to have FUN, and not headaches!

 

 

Before we go...

If you have a production issue not discussed above that you would like me to address, or a project that needs to be looked at, please give me a call or send me an email.

 

As always, I will do whatever it takes to ensure you receive the best value for every marketing dollar you invest.

 

Connect with me on LinkedIn

 

You can also check out my profile, join my network and view more client comments on LinkedIn at: http://www.linkedin.com/in/tomkubinski


Referrals are greatly appreciated. If you know someone I can help, or who might like to receive TK's Korner, please let me know.


Take care and have a great day!

Successfully,

Tom Kubinski

Printing Consultant Who Helps You Make Good Impressions

tkubinski@sextonprinting.com
Direct: (651) 255-1225
Cell: (612) 760-3700


Did you miss an issue of TK's Korner? Click below to view!

Branding - 22 Laws Of
Brand Warfare
Clear Dry Ink
Creative Coatings Techniques
Desktop Techniques
Digital Printing - Variable Data or Business Development
Direct Mail Raise Response, Lower Costs
Duotones-Tritones-Quadtones
FSC Certification
In House Mailing Capabilities
Ink Tour—Everything you wanted to know
Marketing
Market More Effectively
Microsites
Paper Mill Tour - Coated
Paper Mill Tour - Uncoated
Picking the Right Paper
PDF Formats
PDF Info & Quark vs. InDesign
PODi - Digital Print Success Story
Postal Changes, Mailing Requirements & Rates
Press Check Tips
PURLs
PURL - Avoid Dog House Campaign
QR Codes
Save Disk Space
Social Media -- The Basics
Social Media vs. Print
Top File Issues
UV Burn
Ways to Save Money
What Sets Sexton Apart?
Why Print in a Down Market?
Why Work With TK?

 

 

Tom Kubinski
Printing Consultant
tkubinski@sextonprinting.com
Direct: 651-255-1225
Fax: 651-457-7040
Cell: 612-760-3700




Sheila Stai
Customer Service
srs@sextonprinting.com
Direct: 651-255-1222

www.sextonprinting.com
250 East Lothenbach Ave.
Saint Paul, MN 55118
Phone: (651) 457-9255
Fax: (651) 457-7040
Toll Free: (800) 388-2914


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of TK's Korner?
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