Tom Kubinski
Printing Consultant
tkubinski@sextonprinting.com
Direct: 651-255-1225
Fax: 651-457-7040
Cell: 612-760-3700

Sheila Stai
Customer Service
srs@sextonprinting.com
Direct: 651-255-1222

www.sextonprinting.com
250 East Lothenbach Ave.
Saint Paul, MN 55118
Phone: (651) 457-9255
Fax: (651) 457-7040
Toll Free: (800) 388-2914


Branding - 22 Laws Of
Brand Warfare
Creative Coatings Techniques
Desktop Techniques
Digital / Variable Printing
Direct Mail Raise Response, Lower Costs
Duotones-Tritones-Quadtones
FSC Certification
For Direct Marketers
In House Mailing Capabilities
Ink Tour
Microsites
Paper Mill Tour - Coated
Paper Mill Tour - Uncoated
Picking the Right Paper
PDF Formats
PDF Info & Quark vs. InDesign
PODi - Digital Print Success Story
Postal Increases & Requirement Changes
Post it to the Web vs. Print
PURLs
PURL - Avoid Dog House Campaign
QR Codes
Save Disk Space
Social Media -- The Basics
Social Media vs. Print
Top File Issues
UV Burn
Ways to Save Money
What Sets Sexton Apart?
Why Print in a Down Market?
Why Work With TK?

February 2012 TK's Korner
Did you avoid the doghouse this year?

I hope you enjoyed my 2011 holiday card. While it offered a little lighthearted seasonal humor, it represented some serious tools that can help enhance your marketing efforts. These tools include Personalized URL technologies and pre-diecut digital substrates. These multichannel, multidimensional, and interactive features can make your next promotion truly unique. Skip to the survey results.

PURLs of Wisdom

Personalized URL (PURL) technologies can be used to present visitors with relevant information through dynamic, data-driven landing pages. When an individual accesses a PURL address or snaps their unique QR code, a behind-the-scenes database is referenced and used to present specific content. In the case of my holiday card, online landing-page header graphics, snow globe surprises, and greetings corresponded with each personalized card.

Think about how this technology could be used. If a database included a field for gender, we could present graphics more likely to appeal to male or female visitors. Likewise, if data included birth dates, we could display messages relevant to a visitor's age group. Product highlights, service comparisons...the possibilities are endless. And, PURLs can be used to adapt text as well as imagery.

PURL campaigns also can be monitored using Sexton's real-time marketing dashboards. Among many capabilities, dashboards can provide email alerts as soon as individuals visit a landing page and after they take action. (View alert samples). As a sales person, how would you like to precisely know when a prospect expresses interest? PURLs can do this, gather additional information, and provide a plethora of analytical ROI statistics too!

Sexton's marketing dashboards feature:

  • Real-time alerts (view sample alerts).
  • Automated responses
  • Unique visitor reports
  • Action and download tracking
  • Survey tabulation
  • Email tracking
  • 800 number tracking
  • SMS message tracking
  • Campaign integration
  • ROI reporting
  • Customizable graphics

Vivacious Designs, No Dies

Sexton has a library of precut substrates that may be printed using our digital press. No longer are large production runs or expensive dies necessary for creating attention-grabbing promotions. My FunFlip holiday card was selected from dozens of other interactive and dimensional options.

Every one can be different. Your holiday card featured one of 50 different graphic variations (cover and snow globe surprise possibilities). Factor in PURLs and individual QR codes, no two were alike! View a PDF of all variable covers and surprise possibilities.

And the survey says...

Thank you to everyone who participated in the holiday doghouse survey. (Visit www.tkcard.com for a reminder of the items, questions, and hilarious video that appeared on the landing page.)

Doghouse Statuses

  • 20% have sent their significant other to the doghouse.
  • 10% have a significant other in the doghouse.
  • 10% should send their significant other to the doghouse.
  • 40% have been in the doghouse.
  • 10% are still in the doghouse.
  • 10% want to get out of the doghouse.

Doghouse Advice

While many expressed the futility of ever truly escaping the doghouse ("...even after 15 years"), advice was commonly a variant of "clean the house, prepare dinner, and clean up afterward...for an entire year."

Worst Gift

Receiving nearly 62 percent of the vote, the dust sucker was overwhelmingly voted most likely to land someone in the doghouse. The talking fish was a distant second place (15 %), followed by winter grass (8%). All others were about equal.

Too much to cover in an e-newsletter

My 2011 interactive holiday card has generated considerable buzz with clients. (That's good, I think.) However, the scope of Sexton's multichannel and digital technologies is far greater than can be adequately described here. Send me a note at tjk@sextonprinting.com. I'll be happy to provide more details, samples, or designconsiderations.

PS: Because of several perforations in the FunFlip cards, we mailed them in crystal-clear envelopes for protection from postal equipment. Conscientious of our environmental footprint, we selected envelopes with recycled polypropylene content.

Other issues of TK's Korner that you may find of interest:


Hope this helps and stay tuned for the next issue of TK's Korner. You never know what might be covered!

If you have a production issue not discussed within this issue that you would like me to address, a project that needs to be looked at or more information about Sexton's capabilities, you can: give me a call at (651)-255-1225; check out the other issues of TK's Korners or visit Sexton's web site @ www.sextonprinting.com.I look forward to our next opportunity together.

Referrals are greatly appreciated, if you know someone I could help, or who might like to receive TK's Korner, please let me know.

You can also check out my profile, join my network and view more client comments on LinkedIn at: http://www.linkedin.com/in/tomkubinski

Take care and have a great day!

Successfully,
Tom Kubinski, Printing Consultant
YOUR Eighth Wonder of the World

Printing Consultant Who Helps You Make Good Impressions

tkubinski@sextonprinting.com
Direct: (651) 255-1225
Cell: (612) 760-3700


Selected portions reprinted in Print & Media Buyer, a national magazine for the print industry. (Search for Tom Kubinski)

Print & Media Buyer Magazine, Winter issue 2007

Below, please find a PODi case study of nationally recognized campaign plus 3 issues that have been published in a National magazine.

* PODi - Digital Print Success Story .pdf 2.9 mb
* Kubinski to Contribute to Print and Media Buyer Magazine .pdf 144 kb
* "Press Check/A Step by Step Process" SPRING 2008 .pdf 536 kb
* "File Prep" APRIL 2008 .pdf 704 kb
* "How to Plan Your Print Project/Nice Price" JULY 2008 .pdf 320 kb

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