Tom Kubinski
Printing Consultant
tkubinski@sextonprinting.com
Direct: 651-255-1225
Fax: 651-457-7040
Cell: 612-760-3700

Sheila Stai
Customer Service
srs@sextonprinting.com
Direct: 651-255-1222

www.sextonprinting.com
250 East Lothenbach Ave.
Saint Paul, MN 55118
Phone: (651) 457-9255
Fax: (651) 457-7040
Toll Free: (800) 388-2914


Branding - 22 Laws Of
Brand Warfare
Creative Coatings Techniques
Desktop Techniques
Digital / Variable Printing
Direct Mail Raise Response, Lower Costs
Duotones-Tritones-Quadtones
FSC Certification
For Direct Marketers
In House Mailing Capabilities
Ink Tour
Microsites
Paper Mill Tour - Coated
Paper Mill Tour - Uncoated
Picking the Right Paper
PDF Formats
PDF Info & Quark vs. InDesign
PODi - Digital Print Success Story
Postal Increases & Requirement Changes
Post it to the Web vs. Print
PURLs
PURL - Avoid Dog House Campaign
QR Codes
Save Disk Space
Social Media -- The Basics
Social Media vs. Print
Top File Issues
UV Burn
Ways to Save Money
What Sets Sexton Apart?
Why Print in a Down Market?
Why Work With TK?

November 2009 TK's Korner

Save Disk Space, Less Compression Time and Retain Original Appearance


When working with images there are multiple ways you can save them. Choosing the correct format for the application can save you time, space, and ultimately money. Below is an image that is 18mb when saved as a TIFF file without any compression, but when saved as a JPEG at the maximum quality setting, it is only 3mb. JPEG is a lossy compression, but when used correctly the results are astounding. If you compare the images below you will see there are no quality differences between Figures 1 and 2, but Figure 2 is extremely smaller because of JPEG compression. In Figure 3 the data being discarded is fairly noticeable because of the low quality level selected.

When JPEG compression is used with the correct quality settings
your files will be much
smaller and still retain their original appearance. Smaller file sizes will mean faster printing, less time archiving and moving files around the network. Consider this - using JPEG compression with these settings would reduce your disk space usage by nearly 60%, this also translates into two to three weeks of time saved each year performing various other tasks with your images.

If you prefer not to use a lossy compression you can use a loss less compression and reduce a files size, still saving time and money. The same 18mb file when saved as a TIFF with LZW compression is only 12mb and when the file is saved in a PSD (Photoshop) format, it is only 8.5mb. Further down you will see step by step instructions with screen captures to show you how to save your images in these different formats using Adobe Photoshop.

Lossy Compression

To save your files in a JPEG format, select Save As from the File menu. Then select JPEG, choose where to save the file and click on Save. Choose your options in the JPEG Options dialog box. It is best to set the Quality level to 12 and select Baseline (Standard). (Figure 1 on the previous page shows samples of the different quality options used.)

To save your files in an EPS format with JPEG compression, select Save As from the File menu. Then select Photoshop EPS, choose where to save the file and click on Save. Choose your options in the EPS Options dialog box. (It is best to set the Encoding to JPEG - maximum quality.)


Lossless Compression

To save your file in a TIFF format, select Save As from the File menu, then select TIFF. Next choose where to save the file and click on Save.

(It is best to choose LZW from the Image Compression options.) Leave everything else as the default, unless you are on a Windows platform, then choose IBM PC for the Byte Order.

To save your files in a PSD (Photoshop) format, select Save As from the File menu. Then select Photoshop. Choose where to save the file and click on Save.

Other issues of TK's Korner that you may find of interest:

Creative Coatings Techniques

Ink Tour

Picking the Right Paper

Press Check Tips

Duotones-Tritones-Quadtones

Desktop Techniques

Ways to Save Money

Why Work With TK?

What Sets Sexton Apart?

You can also check out my profile, join my network and view more client comments on LinkedIn at – http://www.linkedin.com/in/tomkubinski

Remember,
It's Just Plain Fun to Say -
'K U B I N S K I !'

Referrals are greatly appreciated. If you know someone who I should contact, please let me know.

If you would like to join me on one of our upcoming tours, if there is something that you would like me to address, or if you know of someone who might like to receive TK's Korner, please let me know via e-mail at tkubinski@sextonprinting.com or phone.

Take care and have a great day!

Successfully,
Tom Kubinski, Printing Consultant

Printing Consultant Who Helps You Make Good Impressions

tkubinski@sextonprinting.com
Direct: (651) 255-1225
Cell: (612) 760-3700

TK Out Standing in his Field

(PS: If you'd like, Go to http://www.sextonprinting.com/explore/T2/T2eduetrend.html and sign up for the Sexton E Trends, a FREE e message service offering print production tips and industry trends designed to make your job easier and your production workflow more efficient.)

Selected portions reprinted in Print & Media Buyer, a national magazine for the print industry (Search for Tom Kubinski).

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