Tom Kubinski
Printing Consultant
tkubinski@sextonprinting.com
Direct: 651-255-1225
Fax: 651-457-7040
Cell: 612-760-3700

Sheila Stai
Customer Service
srs@sextonprinting.com
Direct: 651-255-1222

www.sextonprinting.com
250 East Lothenbach Ave.
Saint Paul, MN 55118
Phone: (651) 457-9255
Fax: (651) 457-7040
Toll Free: (800) 388-2914


Branding - 22 Laws Of
Brand Warfare
Creative Coatings Techniques
Desktop Techniques
Digital / Variable Printing
Direct Mail Raise Response, Lower Costs
Duotones-Tritones-Quadtones
FSC Certification
For Direct Marketers
In House Mailing Capabilities
Ink Tour
Microsites
Paper Mill Tour - Coated
Paper Mill Tour - Uncoated
Picking the Right Paper
PDF Formats
PDF Info & Quark vs. InDesign
PODi - Digital Print Success Story
Postal Increases & Requirement Changes
Post it to the Web vs. Print
PURLs
PURL - Avoid Dog House Campaign
QR Codes
Save Disk Space
Social Media -- The Basics
Social Media vs. Print
Top File Issues
UV Burn
Ways to Save Money
What Sets Sexton Apart?
Why Print in a Down Market?
Why Work With TK?

October 2009 TK's Korner

Top File Issues


My goal in this issue is to provide you with guidelines that will help you produce print production files at the most cost-effective and efficient means possible. I will cover platforms, applications, fonts and graphics that we may work with; image resolution, ink coverage, document structure and color space; plus sending, uploading, and PDF files. Also, items that may need a little additional work, as well as some common issues that may arise and how they can be easily fixed to keep the process moving smoothly.

You can also read the article entitled

"Some basic file submission tips"

By Tom Kubinski

in the April 2008 issue in PRINT&MEDIA Buyer

The Magazine for Media Professionals

(see bottom of this column for select other PMB submissions)

PLATFORMS

We accept files created on the Macintosh, Windows 98 and XP platforms. Documents created on a Windows NT Workstation are also accepted, but please advise me when sending in your files.

APPLICATIONS

Quark XPress, Adobe InDesign and MS Publisher are common page layout programs used in the industry. Adobe Photoshop and Illustrator are common programs for creating supporting graphics; some of them may also be used to create a page layout. Always make sure your print provider is using the same version with the same plug-ins and/or extensions. Otherwise, small or large nuances may occur, unintended and probably unwanted!

FONTS

Even when using common fonts like Times, Helvetica and Palatino it is necessary to send them with your document. Fonts can vary from an old version to a new, vendor to vendor and from TrueType to Postscript and OpenType. Send both the screen and printer fonts for Postscript. Avoid mixing TrueType and Postscript or OpenType formats. If you have an EPS file that has text that has not been converted to outlines, those fonts will be needed also. Using a font management utility like Suitcase or Font Book will help you organize and provide you a way to collect your fonts for your printer. Note: Avoid stylizing fonts whenever possible and use what is available from the font menu - otherwise things may re-wrap or go astray when converting to print software.

Working with print providers - they are under the same licensing agreements as individuals and must own a license for viewing, editing, and printing any Adobe typeface. It is illegal to do the following:

Share or copy fonts beyond what the license agreement allows.

Include a font copy with source files for output, unless a print provider or consultant has a license for the font, or if the license agreement makes provisions for it.

For more information on fonts, go to:
http://www.adobe.com/aboutadobe/antipiracy/pdfs/AIGA2.pdf

GRAPHICS

Send copies of all your graphics that are used in your document. Also if available, any layered Photoshop files will allow us to make last minute changes when necessary. Make sure all links are current and up-to-date. It is very important that you create all common elements on the same layer. Industry standard file formats for print production are EPS (Encapsulated Postscript), TIFF (Tagged Image File Format) and JPEG (Joint Photographers Expert Group. Unsupported formats would be GIF, BMP, and WMF. Note: Make sure you provide only those documents, art and type that pertain to your project - otherwise an unrelated file could be accidentally used.

IMAGE RESOLUTION and INK COVERAGE

Grayscale and CMYK images should be 300dpi at 100% of final size. Black and white (bitmap images) can be scanned between 800 and 1200dpi. Grayscale images should not exceed 90% in the darkest area, and when printing on an uncoated stock the shadow area should be between 80% and 85%. CMYK images cannot exceed 320% maximum ink coverage if printing on a coated stock and 300% for uncoated. Example: Coated stock, Cyan-85% Magenta-75% Yellow-75% Black-85% = 320%. Please call me and I can talk you through this if you need more information.

DOCUMENT STRUCTURE

Files should be constructed to the trim size. A standard 1/8" bleed should be built into all pages. Perfect bound documents should be set up as non-facing pages with bleed on all four sides. Please avoid any special characters when naming your files and folders.

COLOR SPACE

Images that are going to be printed as 4 color should be provided in CMYK format. Images saved in an RGB format can be automatically converted into different color space, however undesirable results may occur, unless you are setup in a color managed workflow.

SENDING FILES

Quark XPress, InDesign, and MS Publisher have built-in packaging and preflight options. Preflighting your file will alert you to any problems associated with your document. Packaging your file will gather the fonts and graphics used in the document. (Please have all your files in one folder and compressed using either Stuffit or WinZip. Provide detailed instructions about the files included and for which project.) Once this is done you can send your files to Sexton Printing via email or uploading through our website - this is as easy as opening your web browser and going to www.sextonprinting.com. Click on Upload and follow the instructions on the screen. Please contact myself or Mary Albers, my CSR, when the files have been sent to Sexton Printing's Virtual Prepress Server.

PDF

With a Portable Document Format you can reliably distribute documents electronically anywhere. No matter where you are, where your client is, where the files are sent from and where they will be received. Regardless of operating system, application or version, system configuration, language and fonts - all while preserving the original document fidelity for print and viewing. PDF files are also considerably smaller than native files. If you want to find out more information about creating a PDF please contact me and I will set up time with you to do some training.

Other issues of TK's Korner that you may find of interest:

Creative Coatings Techniques

Ink Tour

Picking the Right Paper

Press Check Tips

Save Disk Space

Desktop Techniques

Ways to Save Money

Why Work With TK?

What Sets Sexton Apart?

You can also check out my profile, join my network and view more client comments on LinkedIn at – http://www.linkedin.com/in/tomkubinski

Remember,
It's Just Plain Fun to Say -
'K U B I N S K I !'

Referrals are greatly appreciated. If you know someone who I should contact, please let me know.

If you would like to join me on one of our upcoming tours, if there is something that you would like me to address, or if you know of someone who might like to receive TK's Korner, please let me know via e-mail at tkubinski@sextonprinting.com or phone.

Take care and have a great day!

Successfully,
Tom Kubinski, Printing Consultant

Printing Consultant Who Helps You Make Good Impressions

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