Tom Kubinski
Printing Consultant
tkubinski@sextonprinting.com
Direct: 651-255-1225
Fax: 651-457-7040
Cell: 612-760-3700

Sheila Stai
Customer Service
srs@sextonprinting.com
Direct: 651-255-1222

www.sextonprinting.com
250 East Lothenbach Ave.
Saint Paul, MN 55118
Phone: (651) 457-9255
Fax: (651) 457-7040
Toll Free: (800) 388-2914


Branding - 22 Laws Of
Brand Warfare
Creative Coatings Techniques
Desktop Techniques
Digital / Variable Printing
Direct Mail Raise Response, Lower Costs
Duotones-Tritones-Quadtones
FSC Certification
For Direct Marketers
In House Mailing Capabilities
Ink Tour
Microsites
Paper Mill Tour - Coated
Paper Mill Tour - Uncoated
Picking the Right Paper
PDF Formats
PDF Info & Quark vs. InDesign
PODi - Digital Print Success Story
Postal Increases & Requirement Changes
Post it to the Web vs. Print
PURLs
PURL - Avoid Dog House Campaign
QR Codes
Save Disk Space
Social Media -- The Basics
Social Media vs. Print
Top File Issues
UV Burn
Ways to Save Money
What Sets Sexton Apart?
Why Print in a Down Market?
Why Work With TK?

January 2004 TK's Korner

PDF Info and Quark vs. InDesign
As you know, creative professionals face a number of challenges. First, in the course of preparing documents for print publishing, they have to routinely manage projects with tight deadlines and small budgets. This is especially true since the rise of the Internet, which has increased the pressure to produce content in a timely, cost-effective way. The Internet has also affected how creative professionals work in that they're expected to be able to share documents with clients and colleagues under any circumstances. This means exchanging files with peers who may be using a different computer platform and who may be across town or across the ocean. Typically, this is done by emailing files or posting them to an FTP site, but sharing files electronically entails two "sub" challenges, First, graphic professionals need a compact file format, and second, they need a file format that maintains a designed document's visual integrity.

Review and approval cycles are also challenging for creative professionals. Receiving feedback and appropriate sign-offs can take time, and these processes require close attention to prevent miscommunication and the introduction of potentially costly mistakes. And when the hurdles of communicating with clients and peers have been overcome, and documents have been reviewed and approved, creative professionals have to prepare their files for the printer. That means handing off a file or files that you know will print exactly as you intended.

Native application files entail their own set of risks. For one thing, they're large, which can bog down telecommunications bandwidth, but more importantly, if the recipient doesn't have the same version of the same application on the same platform that you used to create the file, he or she may not be able to open it. Worse yet, they may end up unintentionally changing the document when they open it-if, say, you forget to send the fonts and they have to substitute different typefaces. This can cause delays and creates an opportunity for errors to be introduced into the file. And when application files are sent to printers and they're missing essential elements or are poorly constructed, the job may be delayed or printed incorrectly. Those are expensive setbacks.

The answer Adobe Acrobat with over 200 million copies of Acrobat Reader distributed worldwide, Adobe Portable Document Format (PDF) is standard for electronic document distribution worldwide. Adobe PDF is a universal file format that preserves the exact look and feel of any source document, including all of the fonts, formatting, colors, and graphics, regardless of the application and platform used to create it. Adobe PDF files can be opened reliably across a broad range of hardware and software with the free Adobe Acrobat Reader? software. You can convert any electronic document or Web page to Adobe PDF using Adobe Acrobat 6.0 software, and any scanned page to searchable Adobe PDF using Adobe Acrobat Capture 3.0 software.

Adobe PDF is a standard on the World Wide Web and is also used to distribute electronic documents over corporate networks, via e-mail, and on CD-ROM. Many corporations, educational institutions, and government agencies use Adobe PDF to distribute documents to the public or to groups within their organizations and Adobe PDF is also the emerging workflow standard in the publishing industry. Adobe PDF is also gaining tremendous popularity as the basis for new e-business and e-government processes. Its support for electronic forms, digital signatures, password security, and electronic mark-ups make it the ideal platform for converting yesterday's paper-based business processes to fully inter-active digital processes.

By choosing one of the six settings: Standard, Smallest File Size, High Quality, Press Quality, PDFX1a, or PDFX3a you can create a PDF for any situation. For more information and to get Sexton's settings for Distiller, Please contact,

Shawn Meyer-Vice President of Digital Production
Sexton Printing at 250 E. Lothenbach Ave.
St. Paul, MN 55118
651-457-9255

PDF resources

Quote from Chris, "The PDF is the best thing to happen to the design industry in years. The back and forth process of design and approval with our clients used to involve time-consuming color printouts and the cost of couriers or overnight delivery. Now we're able to handle multiple rounds of proofing within a single workday."

"The PDF not only eliminated our reliance on expensive couriers, it allowed us to present our designs in a digital format that our PC-using clients could view right on their computer screens. With PDFS we've been able to shorten the concept to print timetable and handle many rush projects that would have been impossible 5 years ago."

QuarkXPress 6 vs. InDesign 2
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